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1

“Greening” the marketing mix: do firms do it and does it pay off?

Constantinos N. Leonidou…

Journal:

Journal of the Academy of Marketing Science

Year:

2013

Language:

english

File:

PDF, 388 KB

english, 2013

2

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Li, Fangfang, Larimo, Jorma, Leonidou, Leonidas C.

Journal:

Journal of the Academy of Marketing Science

Year:

2020

File:

PDF, 935 KB

2020

3

Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research

Marios Theodosiou, Leonidas C. Leonidou

Journal:

International Business Review

Year:

2003

Language:

english

File:

PDF, 160 KB

english, 2003

4

Rational Versus Emotional Appeals in Newspaper Advertising: Copy, Art, and Layout Differences

Leonidou, Leonidas C., Leonidou, Constantinos N.

Journal:

Journal of Promotion Management

Year:

2009

Language:

english

File:

PDF, 169 KB

english, 2009

5

Coping with the invisible enemy: The role of emotion regulation and awareness in quality of life during the COVID-19 pandemic

Panayiotou, Georgia, Panteli, Maria, Leonidou, Chrysanthi

Journal:

Journal of Contextual Behavioral Science

Year:

2021

File:

PDF, 1013 KB

2021

6

Firm-level export performance assessment: Review, evaluation, and development

Constantine S. Katsikeas, Leonidas C. Leonidou, Neil A. Morgan

Journal:

Journal of the Academy of Marketing Science

Year:

2000

Language:

english

File:

PDF, 1.87 MB

english, 2000

7

Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces

Leonidou, Leonidas C., Christodoulides, Paul, Kyrgidou, Lida P., Palihawadana, Daydanda

Journal:

Journal of Business Ethics

Year:

2017

Language:

english

File:

PDF, 638 KB

english, 2017

8

When consumers doubt, Watch out! The role of CSR skepticism

Skarmeas, Dionysis, Leonidou, Constantinos N.

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 256 KB

english, 2013

9

Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees’ Cultural Intelligence

Paparoidamis, Nicholas G., Tran, Huong Thi Thanh, Leonidou, Constantinos N.

Journal:

Journal of International Marketing

Year:

2019

Language:

english

File:

PDF, 424 KB

english, 2019

10

Sustainable Export Marketing Strategy Fit and Performance

Zeriti, Athina, Robson, Matthew J., Spyropoulou, Stavroula, Leonidou, Constantinos N.

Journal:

Journal of International Marketing

Year:

2014

Language:

english

File:

PDF, 293 KB

english, 2014

11

Betrayal in buyer-seller relationships: Exploring its causes, symptoms, forms, effects, and therapies

Leonidou, Leonidas C., Aykol, Bilge, Hadjimarcou, John, Palihawadana, Dayananda

Journal:

Psychology and Marketing

Year:

2018

Language:

english

File:

PDF, 601 KB

english, 2018

12

Empirical Research on Export Barriers: Review, Assessment, and Synthesis

Leonidas C. Leonidou

Journal:

Journal of International Marketing

Year:

1995

Language:

english

File:

PDF, 1.98 MB

english, 1995

13

Marketing strategy determinants of export performance: a meta-analysis

Leonidas C Leonidou, Constantine S Katsikeas, Saeed Samiee

Journal:

Journal of Business Research

Year:

2002

Language:

english

File:

PDF, 195 KB

english, 2002

14

National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance

Leonidou, Leonidas C, Palihawadana, Dayananda, Theodosiou, Marios

Journal:

Journal of International Marketing

Year:

2011

Language:

english

File:

PDF, 172 KB

english, 2011

15

The Export Development Process: An Integrative Review of Empirical Models

Leonidas C. Leonidou and Constantine S. Katsikeas

Journal:

Journal of International Business Studies

Year:

1996

Language:

english

File:

PDF, 763 KB

english, 1996

16

Revisiting international marketing strategy in a digital era

Katsikeas, Constantine, Leonidou, Leonidas, Zeriti, Athina

Journal:

International Marketing Review

Year:

2020

File:

PDF, 254 KB

2020

17

An Analysis of the Barriers Hindering Small Business Export Development

Leonidas C. Leonidou

Journal:

Journal of Small Business Management (Wiley)

Year:

2004

Language:

english

File:

PDF, 173 KB

english, 2004

18

The International Marketing Environment

Leonidou, Leonidas C., Kaminarides, John S., Kaminarides, John S.

Journal:

Journal of Teaching in International Business

Year:

2007

Language:

english

File:

PDF, 216 KB

english, 2007

19

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

Leonidou, Leonidas C., Leonidou, Constantinos N., Kvasova, Olga

Journal:

Journal of Marketing Management

Year:

2010

Language:

english

File:

PDF, 254 KB

english, 2010

20

Erratum to: Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces

Leonidou, Leonidas C., Christodoulides, Paul, Kyrgidou, Lida P., Palihawadana, Dayananda

Journal:

Journal of Business Ethics

Year:

2017

File:

PDF, 304 KB

2017

21

The Export Development Process: An Integrative Review of Empirical Models

Leonidou, Leonidas C., Katsikeas, Constatine S.

Journal:

Journal of International Business Studies

Year:

1996

Language:

english

File:

PDF, 719 KB

english, 1996

22

Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

Katsikeas, Constantine S., Leonidou, Constantinos N., Zeriti, Athina

Journal:

Journal of the Academy of Marketing Science

Year:

2016

Language:

english

File:

PDF, 921 KB

english, 2016

23

Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?

Boso, Nathaniel, Danso, Albert, Leonidou, Constantinos, Uddin, Moshfique, Adeola, Ogechi, Hultman, Magnus

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 465 KB

english, 2017

24

Advances in Global Marketing || International Marketing Research: A State-of-the-Art Review and the Way Forward

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 230 KB

english, 2018

25

Advances in Global Marketing || Market Withdrawal, International Orientation and International Marketing: Effects on SME Performance in Foreign Markets

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 324 KB

english, 2018

26

How do illness-anxious individuals process health-threatening information? A systematic review of evidence for the cognitive-behavioral model

Leonidou, Chrysanthi, Panayiotou, Georgia

Journal:

Journal of Psychosomatic Research

Year:

2018

Language:

english

File:

PDF, 458 KB

english, 2018

27

Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs

Paparoidamis, Nicholas G., Tran, Thi Thanh Huong, Leonidou, Leonidas C., Zeriti, Athina

Journal:

Journal of Product Innovation Management

Year:

2019

Language:

english

File:

PDF, 226 KB

english, 2019

28

Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs

Paparoidamis, Nicholas G., Tran, Thi Thanh Huong, Leonidou, Leonidas C., Zeriti, Athina

Journal:

Journal of Product Innovation Management

Year:

2019

File:

PDF, 226 KB

2019

29

Industrial manufacturer–customer relationships: The discriminating role of the buying situation

Leonidas C. Leonidou

Journal:

Industrial Marketing Management

Year:

2004

Language:

english

File:

PDF, 175 KB

english, 2004

30

Exporter–importer relationship quality: The inhibiting role of uncertainty, distance, and conflict

Leonidas C. Leonidou, Bradley R. Barnes, Michael A. Talias

Journal:

Industrial Marketing Management

Year:

2006

Language:

english

File:

PDF, 231 KB

english, 2006

31

Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships

Leonidas C. Leonidou, Michael A. Talias, Constantinos N. Leonidou

Journal:

Industrial Marketing Management

Year:

2008

Language:

english

File:

PDF, 287 KB

english, 2008

32

An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers

Leonidou, Leonidas C., Katsikeas, Constantine S., Palihawadana, Dayananda, Spyropoulou, Stavroula

Journal:

International Marketing Review

Year:

2007

Language:

english

File:

PDF, 185 KB

english, 2007

33

The export marketing information system: an integration of the extant knowledge

Leonidas C. Leonidou, Marios Theodosiou

Journal:

Journal of World Business

Year:

2004

Language:

english

File:

PDF, 552 KB

english, 2004

34

Barriers to export management: an organizational and internationalization analysis

Leonidas C. Leonidou

Journal:

Journal of International Management

Year:

2000

Language:

english

File:

PDF, 385 KB

english, 2000

35

Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance

Leonidas C. Leonidou, Constantinos N. Leonidou, Thomas A. Fotiadis, Athina Zeriti

Journal:

Tourism Management

Year:

2013

Language:

english

File:

PDF, 576 KB

english, 2013

36

Factors affecting the decision to purchase from third world manufacturers: The British experience

Leonidas C. Leonidou

Journal:

European Management Journal

Year:

1988

Language:

english

File:

PDF, 801 KB

english, 1988

37

Export barriers: non‐exporters′ perceptions

Leonidou, Leonidas C.

Journal:

International Marketing Review

Year:

1995

Language:

english

File:

PDF, 90 KB

english, 1995

38

Product innovation and cause-related marketing success

Christos Sarmaniotis and Dr Eugenia, Dr, Christofi, Michael, Vrontis, Demetris, Leonidou, Erasmia

Journal:

Marketing Intelligence & Planning

Year:

2014

Language:

english

File:

PDF, 216 KB

english, 2014

39

Value differences as determinants of importers’ perceptions of exporters’ unethical behavior: The impact on relationship quality and performance

Leonidou, Constantinos N., Leonidou, Leonidas C., Coudounaris, Dafnis N., Hultman, Magnus

Journal:

International Business Review

Year:

2013

Language:

english

File:

PDF, 516 KB

english, 2013

40

Open reduction internal fixation of lateral humeral condyle fractures in children. A series of 105 fractures from a single institution

Andreas Leonidou,Krissen Chettiar…

Journal:

Strategies in Trauma and Limb Reconstruction

Year:

2014

Language:

english

File:

PDF, 368 KB

english, 2014

41

Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance

Leonidou, Leonidas C., Fotiadis, Thomas A., Christodoulides, Paul, Spyropoulou, Stavroula, Katsikeas, Constantine S.

Journal:

International Business Review

Year:

2015

Language:

english

File:

PDF, 702 KB

english, 2015

42

Export stimulation

Leonidou, Leonidas C.

Journal:

European Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 197 KB

english, 1995

43

Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

Leonidou, Leonidas C., Barnes, Bradley R., Spyropoulou, Stavroula, Katsikeas, Constantine S.

Journal:

International Marketing Review

Year:

2010

Language:

english

File:

PDF, 257 KB

english, 2010

44

Behavioural Aspects of the Exporter‐Importer Relationship: The Case of Cypriot Exporters and British Importers

Leonidou, Leonidas C.

Journal:

European Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 528 KB

english, 1989

45

Innovation and cause-related marketing success: a conceptual framework and propositions

Christofi, Michael, Leonidou, Erasmia, Vrontis, Demetris, Kitchen, Phillip, Papasolomou, Ioanna

Journal:

Journal of Services Marketing

Year:

2015

Language:

english

File:

PDF, 275 KB

english, 2015

46

Coping with psychosomatic symptoms: The buffering role of psychological flexibility and impact on quality of life

Leonidou, C., Panayiotou, G., Bati, A., Karekla, M.

Journal:

Journal of Health Psychology

Year:

2016

Language:

english

File:

PDF, 438 KB

english, 2016

47

Betrayal in international buyer-seller relationships: Its drivers and performance implications

Leonidou, Leonidas C., Aykol, Bilge, Fotiadis, Thomas A., Christodoulides, Paul, Zeriti, Athina

Journal:

Journal of World Business

Year:

2017

Language:

english

File:

PDF, 872 KB

english, 2017

48

Advances in Global Marketing || ‘Lean Start-Up’ Practices: Initial Internationalization and Evolving Business Models

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 287 KB

english, 2018

49

Advances in Global Marketing || Intercultural Service Encounters (ICSEs): Challenges and Opportunities for International Services Marketers

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 601 KB

english, 2018

50

Advances in Global Marketing || Home Country Institutional Agents (HCIAs) as Boundary Spanners Supporting SME Internationalization

Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, Bilge

Year:

2018

Language:

english

File:

PDF, 378 KB

english, 2018

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